Knowledge Base
Floor stickers for distance, routing and clear communication
During the COVID period, 1.5 metre floor stickers were used on a large scale in shops, healthcare locations, schools, offices and public spaces. They had to be clearly visible, wear-resistant during heavy foot traffic and removable after use. We now use that experience every day for wayfinding, promotions, safety and professional floor communication.
Good floor communication stands out exactly where people walk, wait or make a decision.
Short answer
1.5 metre floor stickers became successful because they did what floor communication should do: stand out immediately, guide people clearly, stay in place during use and remain removable after the campaign. For modern floor stickers, you still choose by application first: temporary or long-term, indoor or outdoor, smooth or rough floor, and light or heavy foot traffic.
Practical experience
What we learned from 1.5 metre floor stickers
The demand for floor distance stickers showed clearly what a floor sticker needs to do in real-life use. A sticker may look good, but on a floor it must remain visible, be safe to use, withstand foot traffic and be removable later without unnecessary damage or adhesive residue.
- Wear-resistant print and finishing matter when there is heavy foot traffic.
- A simple message works better than a busy design.
- Good adhesion is necessary, but temporary campaigns must remain removable.
- The surface strongly determines which material and finish are suitable.
Distance and queues
Make behaviour obvious
A floor sticker helps visitors instantly recognise the right position, route or waiting distance.
Wayfinding
Guide without extra obstacles
Use arrows, numbers, zones or colours to keep visitor flows clear and easy to follow.
Promotion
Use the floor as media space
Floor graphics work well for campaigns, POS communication, trade fairs and temporary branding.
Applications
What are floor stickers used for now?
The 1.5 metre stickers proved how effective communication on the floor can be. That same approach is now used for queues, route arrows, safety marking, retail campaigns, trade fair floors, entrance areas, pick-up points, product presentations and logistics zones.
- Retail and supermarkets: promotions, queues, checkout areas and shelf guidance.
- Healthcare, education and offices: routing, safety and clear walking lines.
- Events and trade fairs: temporary floor communication, brand activation and crowd control.
- Warehouses and production areas: zones, safety paths and work instructions.
Material choice
Which floor sticker fits your floor?
A floor has to withstand more than a window, wall or package. That is why material choice matters. Pay attention to surface, foot traffic, cleaning, lifespan and whether the sticker needs to be removed neatly afterwards.
Floor stickers
Broadly suitable for wayfinding, campaigns and temporary floor communication you want to order online.
Roughmark white
A strong high-tack direction for indoor floors and more difficult surfaces.
Roughmark transparent
Useful when the surface may remain partly visible and you want a more subtle effect.
Alufloor
Suitable for stronger floor communication, outdoor floors and heavier use.
Examples
Floor stickers in practice
The best floor sticker is easy to understand immediately. Work with short text, clear icons, strong contrast and enough size. In busy locations, simple design is usually more effective than a crowded layout.
Design and readability
Make your floor sticker instantly clear
A floor sticker is often read while someone is moving. People walk, wait or look down briefly. The 1.5 metre stickers showed this clearly: the strongest designs were short, high-contrast and immediately understandable.
- Use short wording such as "wait here", "route", "entrance", "pick-up" or "promotion".
- Choose colour contrast that remains readable under artificial light or daylight.
- Use pictograms or arrows when visitors need to act quickly.
- Ask for design support when your layout needs to be checked or made print-ready.
Application
Check surface, cleaning and safety
A floor sticker only performs well on a suitable, clean and dry surface. Grease, dust, moisture, floor coating or intensive cleaning can affect adhesion and lifespan. For temporary distance stickers, removability was important; for long-term floor communication, maximum wear resistance matters more. In both cases, the right material choice is essential.
- Clean, dry and degrease the floor before application.
- Test a sample on the actual surface when in doubt.
- For outdoor use or heavy load, choose material designed for that situation.
- Always assess floor stickers based on location, safety and foot traffic.
Tip: do you have a deadline, multiple locations or a heavily used floor? Request material advice in advance.
Frequently Asked Questions
FAQ about floor stickers
What are floor stickers used for?
For distance, routing, queues, safety marking, retail campaigns, trade fair floors, POS communication and temporary floor graphics.
Why were 1.5 metre floor stickers successful?
They were instantly visible, clear in message, wear-resistant enough for intensive use and removable after the temporary campaign.
Which floor sticker should I choose for indoor use?
For indoor floors, standard floor stickers or Roughmark with suitable finishing can be interesting. The best choice depends on surface and foot traffic.
Which floor sticker should I choose for outdoor use?
For outdoor floors, rougher use or heavier load, Alufloor can be a better direction. Always check whether the surface is suitable.
Are floor stickers anti-slip?
For floor applications, finishing is important. Choose a suitable protective, wear-resistant or anti-slip finish and always assess the situation on location.
Can floor stickers be removed easily?
That depends on material, surface, duration and conditions. For temporary campaigns, choosing the right material in advance is important.
Can Dr.Sticker help choose the material?
Yes. For large quantities, multiple locations, outdoor use or doubt, you can request material advice via the quote form.
Useful next steps
Go directly to the right product route
Need floor stickers for routing, promotions or safety?
Order online when your application is clear, or request advice for custom work, outdoor use, multiple locations or intensive traffic.